Work

Storyboarding concepts: Before animating, I sketched out simple storyboards to explore how each message could unfold visually — mapping the motion, pacing, and key moments of impact.

Turning words into visuals: Using the approved storyboard direction, I illustrated custom vector graphics that embodied the message — bold, clear, and unmistakably tied to the .com identity.

Building repeating animations: In After Effects, I animated each concept so it could play as a short story that repeats cleanly, keeping the message clear and attention-grabbing on a loop.

Designing for performance: Each GIF was carefully optimized to stay crisp and engaging while meeting strict file-size requirements for digital and social platforms.