.com Animated Ads
When the marketing team launched a campaign to reinforce the power of the .com domain name, they asked for a fresh way to grab attention across digital and social channels. Static graphics weren't going to cut it—we wanted something that would stop the scroll, spark recognition, and stay true to the brand.
CLIENT
Verisign, Inc.
Role
Motion Designer
Skills
Graphic Design, Motion Design
Create a set of short animated ads for digital and social channels that would bring abstract marketing statements to life. The goal was to transform each tagline into motion-driven stories that were playful, polished, and unmistakably .com.
Our Goals
Reinforce the recognition and value of the .com domain name through memorable, engaging motion
Support campaign messaging while increasing attention and retention in fast-scrolling feeds
Deliver assets optimized for web and social—balancing clarity, animation, and file size
My Role
Storyboarding: I started by sketching simple storyboards to explore pacing and visual narrative.
Design & Illustration: I created bold, on-brand vector graphics that gave each abstract tagline a clear visual hook.
Animation: I built short, looping motion pieces in After Effects—designed to tell a quick story and replay seamlessly.
Optimization: I tuned file sizes and frame rates to keep animations sharp and lightweight for social platforms.
Collaboration & Delivery
I worked closely with the marketing team to refine tone, pacing, and visual style, then delivered ready-to-deploy assets in multiple formats for digital and social use.
The Impact
The ads added a dynamic, scroll-stopping layer to the .com campaign—making the message more memorable and visually distinctive across key channels.
