.net Marketing Campaign
Leading the creative direction for a global .net marketing campaign that transformed stock photography into an authentic, ownable brand identity.
CLIENT
Verisign, Inc.
Role
Lead Designer
Skills
Brand Identity, UX Design, Motion Design
The Challenge
The marketing team came up with the campaign slogan "Your Domain Name. Uniquely You." and asked us to explore what that could look like visually. I created and pitched the final creative direction, then led the design work across digital and motion assets.
.net had a solid reputation—trusted, dependable, reliable. But it didn't feel personal. Our challenge was to evolve the brand from "safe and steady" to something more empowering and inspiring. We wanted to create a visual identity that put small business owners at the center: authentic, confident, and uniquely themselves—while keeping it simple enough to scale acros0 vs every platform.
Our Goals
Make .net feel personal and empowering while staying simple and scalable.
Elevate the visibility of the .net brand
Drive awareness, build brand preference, and increase engagement
The Stock Photo Problem
Stock photos often feel inauthentic—too polished, too staged. My approach was different: I curated images showing business owners in candid moments, then built a visual system around them.
My Solution
Authentic imagery – I curated stock photos showing business owners in their element: collaborating with teams, serving customers, building something real
Strategic color use – .net's yellow became the hero, applied as a focal accent throughout every asset
Black and white treatment – Converting the rest to monochrome kept the focus on people, not backgrounds
Brand Styles
I documented the new color palette, typography, and image treatments so teams had clear direction for staying on-brand.
Figma Design Library
I built reusable styles, components, and specs that helped designers, developers, and partners create new materials with confidence and consistency.
The Assets
With the visual system in place, we made it easy to scale and stay consistent across every touchpoint. Our work went beyond a single campaign—we gave teams the tools to keep the look and feel strong wherever .net showed up:
Product Site Design
As lead UX designer, I designed the new yourdot.net product site—improving the structure, flow, and visual clarity while applying the refreshed identity.
Paid Media
Our team created display ads and social banners sized for multiple platforms, giving the brand a cohesive presence online.
Event Collateral
We designed roll-ups, large-format graphics, and supporting materials to bring the refreshed identity to conferences and trade shows.
Campaign Video
We brought the system to life through motion—creating 30-, 15-, and 8-second spots for digital channels. Each one used dynamic type, bold yellow accents, and smooth transitions to keep .net instantly recognizable.
Campaign Metrics
Independent testing showed stronger performance compared to prior campaigns in similar markets and demographics.
Increase in engagment
Increase in Brand favoribility
What began as a challenge to make stock photography feel memorable became a bold, ownable identity for .net. The black-and-white imagery with a single yellow accent gave the brand new energy — one that resonated with small business owners and drove measurable gains in awareness and engagement.
