Work

MOtion Design

.com Animated Ads

Project Overview

To support a high-visibility marketing campaign promoting the .com domain name, I created a series of animated GIFs designed for digital and social channels. Each animation was based on a brief marketing statement provided by the campaign team, which I translated into visually engaging, brand-consistent graphics.

Goals

Visually reinforce the value and recognition of the .com domain name through playful, memorable animations
Align with campaign messaging while introducing motion to increase engagement and viewer retention

Challeneges

Interpreting marketing statements into clear, compelling visuals
Ensuring each animation looped smoothly and remained under file size limits for web performance
Maintaining brand consistency across multiple formats while introducing dynamic motion

My Role

Graphic Design: Created vector illustrations in Adobe Illustrator based on campaign messaging
Motion Design: Animated each illustration in Adobe After Effects, and optimizing for GIF export
Collaboration: Worked closely with the marketing team to ensure alignment with campaign tone and goals

Graphic Design: Created vector illustrations in Adobe Illustrator based on campaign messaging
Motion Design: Animated each illustration in Adobe After Effects, and optimizing for GIF export
Collaboration: Worked closely with the marketing team to ensure alignment with campaign tone and goals

Graphic Design: Created vector illustrations in Adobe Illustrator based on campaign messaging
Motion Design: Animated each illustration in Adobe After Effects, and optimizing for GIF export
Collaboration: Worked closely with the marketing team to ensure alignment with campaign tone and goals