Jeremy J. McLean

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Jeremy J. McLean

My

Work

Branding / UX / MOtion Design

.net Marketing Campaign

Project Overview

The marketing team developed the campaign slogan “Your Domain Name. Uniquely You.” I pitched the creative concept and served as lead designer, shaping the campaign’s visual identity and user experience across digital and motion assets.

Goals

  • Elevate the visibility of the .net brand

  • Drive awareness, build brand preference, and increase engagement lift

Challeneges

Craft a visual identity that resonates with small business owners and reflects the campaign’s message of individuality and success

My Role

  • Developed and pitched the creative concept

  • Led UX and visual design across campaign touchpoints

  • Managed a team of designers to ensure brand consistency across channels

Creative Concept

Creative Concept

I designed a bold, emotionally resonant visual style that transformed everyday stock photography into a distinctive brand experience.

I designed a a striking, emotionally engaging image that feels both personal and professional—perfectly aligned with the campaign’s tone and goals.

Stock Images

Selected photography that captured real, relatable moments of small business ownership—natural lighting, candid expressions, and diverse representation.

.net Yellow

Black & White

Stock Images

Selected photography that captured real, relatable moments of small business ownership—natural lighting, candid expressions, and diverse representation.

.net Yellow

Black & White

Stock Images

Selected photography that captured real, relatable moments of small business ownership—natural lighting, candid expressions, and diverse representation.

.net Yellow

Black & White

Stock Images

Selected photography that captured real, relatable moments of small business ownership—natural lighting, candid expressions, and diverse representation.

.net Yellow

Black & White

Stock Images

Selected photography that captured real, relatable moments of small business ownership—natural lighting, candid expressions, and diverse representation.

.net Yellow

Black & White

Social media banner for the .net campaign "Your Domain Name. Uniquely You." A smiling small business owner in full color, in front of her tailoring shop in black & white. A measuring tape in the .net brand yellow around her neck.

Campaign Deliverables

Campaign Deliverables

Defined the campaign’s visual language from foundational elements—color palette and typography—to comprehensive user experience.

Was lead UX designer for the campaign website: Yourdot.net

Served as lead UX designer for the campaign website: Yourdot.net

Managed a team of designers and contributed to creative assets across branding, marketing, and graphic design—delivering cohesive visual assets across multiple channels.

Directed and contributed to branding, marketing, and graphic design assets, ensuring cohesion across web, video, and social media

Campaign Video

Extended the visual concept into motion design, using After Effects and stock video to create the same yellow accents and black-and-white effects in consistent and engaging videos.

Extended the visual concept into motion design, using After Effects and curated stock footage to mirror the campaign’s signature look—yellow accents and monochrome effects—across engaging video content

Campaign Metrics

Independent testing revealed a stronger performance compared to prior campaigns in comparable markets and demographics.

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Increase in engagment

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Increase in Brand favoribility

More Work

User Experience

NameStudio

Motion design

.com campaign

User experience

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Jeremy J. McLean

jeremy@jjmclean.net

Designed and developed by JJMcLean.net.
All rights reserved, ©2025

Built with

Jeremy J. McLean

jeremy@jjmclean.net

Designed and developed by JJMcLean.net.
All rights reserved, ©2025

Built with

Jeremy J. McLean

jeremy@jjmclean.net

Designed and developed by JJMcLean.net.
All rights reserved, ©2025

Built with