My
Work
User Experience Design
NameStudio Brainstorming
Project Overview
NameStudio is an intelligent domain name brainstorming tool designed to help users discover available domain names through semantic exploration. By leveraging early machine learning models, the tool generated suggestions using synonyms, prefixes, suffixes, and contextual relevance.
Goals
Empower users to find relevant, memorable domain names even when their first choice was unavailable
Integrate machine learning outputs into a user-friendly interface that encouraged exploration and creativity
Design a intuitive, scalable experience that could be embedded across registrar platforms
Challeneges
Translating complex backend logic and semantic algorithms into a clear, engaging user experience
Designing a UI that supported multistep interactions without overwhelming the user
Navigating early-stage ML limitations while ensuring results felt relevant and personalized
My Role
Phase 1 NameStudio Design
Collaboraton
Partnered with engineering, product, and data science teams to align design with backend capabilities
User Experience Design
Defined user flows and interaction models that supported iterative domain discovery
Conducted in-house monitored user testing to validate proof of concept and discover pain points.
Created a modular interface that surfaced ML-generated suggestions in a digestible, engaging format
Innovation
Developed a novel UI pattern for semantic filtering and suggestion display, which was later awarded a U.S. patent
Try Live Versions
The styling has since been updated, but the core functionality can still be seen on product sites:
